Frequently asked questions
What exactly do you do?
I build and run affiliate and partnership programs for B2B SaaS and DTC companies, along with the AI search visibility that supports them.
Do I need an existing program?
Not at all. Some people come to me with nothing yet, some with a program that got built and set aside, and some with one already running that could use a second set of eyes. All three are common.
How do we work together day to day?
A weekly or biweekly call, reporting set up the way you like to see it, and I work alongside your team — Slack, Zoom, in person, whatever you already use.
What does it cost, and how long is the commitment?
Month to month. Scope and pricing come in a proposal after our first call, once I understand what the work involves.
Who actually does the work?
I do. You get the same person you spoke with on the first call, on platform, doing the work.
Why does AI search keep coming up in affiliate conversations?
Because the review and comparison sites your affiliate partners publish on are the same sources AI answers tend to cite. A well-built program helps in both places at once.
What kind of companies do you work with?
B2B SaaS and DTC, usually somewhere between first traction and a full growth team. Founders and CMOs who want senior thinking on the channel without hiring for it full time.
Still have questions?
Ask me on a 30-minute call
We'll talk through where your channel stands and whether I'm the right person to help.