Link & Leverage
Practical strategy for B2B SaaS affiliate programs and partnership channels.
The complete guide to B2B SaaS affiliate programs
The full picture: strategy, platforms, partner types, KPIs, audits, and AI visibility, with links to every deep-dive in one place.
Building off-platform with custom tracking vs. buying a platform — when does each make sense?
When a custom off-platform build beats buying a tool, and why the platform is the last decision, not the first.
Is my B2B SaaS ready to start an affiliate program?
A readiness checklist: the financial and product signals that say go, and the ones that say wait.
How do affiliate programs work for B2B SaaS companies?
How affiliate works as a revenue and pipeline channel for B2B SaaS, the funnel metrics that matter, and why the DTC playbook doesn’t transfer.
How much does it cost to set up and run an affiliate program in the first year?
Real first-year cost ranges for B2B SaaS, what drives them, and where teams overspend before they have data.
What's a realistic 90-day plan for starting an affiliate program?
A 90-day build sequence for B2B SaaS, from offer and partners to tracking and the first paying conversions.

